A group of talented students from the Hong Kong Shue Yan University has achieved remarkable success at the prestigious 2022 International Cultural & Product Innovation Design Contest (https://mp.weixin.qq.com/s/HzOL2DquUiXsjScY_TL_hA). Led by Dr. Camellia Ng, the team, consisting of Chan Tsz Hin from the Department of Sociology and Wan Cheuk Tung from the Department of History, secured a well-deserved bronze medal in this globally recognized competition.

The contest, centered around the theme of 'Revitalizing the World Heritage with Design,' showcased the exceptional creativity and ingenuity of the participating teams. The team presented an immersive virtual reality (VR) game narrative entitled "僑鄉 立園", which delved into the captivating love story of Xie Weili and his four wives. The storyline ingeniously connected the small villages in Tangkou, Kaiping, a designated World Heritage site in China.

The team designed a VR game that skillfully intertwined sentimental romance with an engaging gaming experience. The game offered players an opportunity to explore the rich cultural heritage of Tangkou through an immersive and interactive journey. By leveraging the power of virtual reality, the team sought to promote tourism in the area and raise awareness about the local culture. In addition to the game proposal, the team also crafted a range of cultural products that complemented the narrative. These products included a unique line of items such as perfumes, recycling bags, cushions, puzzles, T-shirts, and more. Each of these items was carefully designed to embody the essence of the VR game and serve as tangible mementos for visitors, allowing them to take a piece of the experience home with them.

Dr. Camellia Ng, the esteemed leader of the team, expressed her delight and praised the students' exceptional efforts. She emphasized that this achievement highlighted the profound connection between sociology and design, demonstrating the potential to shape and influence society through creative means.

The success of the team from Hong Kong Shue Yan University in the International Cultural & Product Innovation Design Contest is a testament to the dedication, talent, and innovative thinking fostered within the walls of our institution.

Congratulations to the team for their outstanding accomplishment. We applaud their ingenuity and commitment to promoting heritage tourism and local culture, and we eagerly anticipate their future endeavors in contributing to the field of design and sociology.